Corporate world is full of surprises, work and sometimes really stressful, especially when the business is at stake and you have to focus on the improved image of your company. The corporate events are mostly for marketing purposes and they are really important as they come with lots of new opportunities for business. The most popular belief about events is that they are a dull affair where most professionals just come in suits to attend conference, talk to each other on dinner, lunch breaks and not even crack a smile. But business events are now more than this as they have become a blend of the casual with the formal face of corporate people, so they are the best opportunity for business networking and sharing your interests with people alike.
Planning anything is not an easy job and especially when it comes to an event on which the people have eyes for a long period of time then you should take care of few things. There are some helpful steps to a successful corporate event by which you can make the event your success. You can use the help of event organizers or party planners for the arrangements. Lots of factors should be taken in account when planning for the event, following are few important tips before you start planning your next event.
Outline your objectives
Outline your objectives and main purpose for your upcoming so that all of your focus must be on that and to achieve your goals in a perfect manner. You should get the desired outcomes from the event if you want it to be successful and one of the best events of your company.
Book the Venue in Advance
The best venues are mostly booked in advance so if you want an excellent and exciting … Read the rest
Continue reading
On a steamy May morning in 2013, Canva CEO Melanie Perkins found herself adrift on a kiteboard in the channel between billionaire Richard Branson’s private Necker and Moskito islands.
Her 30-foot sail floating deflated and useless beside her in the strong eastern Caribbean current, the 26-year-old entrepreneur waited for hours to be rescued. As she treaded water, her left leg scarred by a past collision with a coral reef, she reminded herself that her dangerous new hobby was worth it. After all, it was key to the fundraising strategy for the design-software startup she’d cofounded with her boyfriend six years before.
Canva was based in Australia, thousands of miles from tech’s Silicon Valley power corridor. Getting a meeting—much less funding—was proving tough. Perkins heard “no” from more than 100 investors. So when she met the organizer of a group of kitesurfing venture capitalists at a pitch competition in her native Perth, Perkins got to training. The next time the group met to hear startup pitches and potentially write crucial early-stage funding checks, she’d have a seat at the table—even if it meant having to brave treacherous waters.
“It was like, risk: serious damage; reward: start company,” Perkins says. “If you get your foot in the door just a tiny bit, you have to kind of wedge it all the way in.”
Such perseverance has long been a necessity at Canva, which began as a modest yearbook-design business in the state capital of Perth on Australia’s west coast. From those remote origins, Canva has grown into a global juggernaut. Twenty-million-plus users from 190 countries use the company’s “freemium” Web-based app to design everything from splashy Pinterest graphics to elegant restaurant menus. Besides an impossible-to-beat price (millions of…